This graph below shows what is truly important for both men and women to choose a holiday destination. If you are in the tourism industry, It→it might help you plan to promote your business.
First of all, you can see three factors that It makes no difference in → which make no difference in terms of price, good local food and friend recommendation between men and women.
As opposed to these factors, you can see a→the huge gap in sports facilities, interesting local culture, near water and attractive advertisement.
If you are hungry to get female customers, you would better spread the word that your facilities are near water and have interesting local culture. On the other hand, men are attracted by advertisement. So, I recommend that you advertise in magazines as to tour or online
As a result, although it shows that men and women have different priorities, mindsets, and emotions, both groups are more influenced by price, good local food and friend recommendation in common.
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